DKNY
Reimagining Ramadan through modern opulence
ROLE
Art Director
Art Direction · Campaign Design
Background
DKNY set out to launch its Ramadan collection through a social-first campaign celebrating the richness of the holiday while staying grounded in the brand’s contemporary, urban identity.
Concept
We developed a visual world around modern opulence, layering rich textures and a jewel-toned palette against an urban setting.
The contrast brought the warmth and richness of Ramadan into DKNY’s world, creating a cohesive visual language across editorial stills and dynamic reels.
