Ghia
Making non-alcoholic cocktails more approachable
ROLE
Product Designer
Research · Product Strategy · UX/UI
Background
Interest in non-alcoholic drinking is growing, but the category can still feel unfamiliar and intimidating. People want drinks that feel flavorful, elevated, and intentional, but often lack the knowledge or confidence to know where to start.
Opportunity
Research revealed that the barrier went beyond preparation. Flavor, ingredients, and how to enjoy the product all shaped people's willingness to try something new.
Ghia already had a strong brand and recipe library, but its digital experience offered limited guidance for navigating those questions and confidently exploring the category.
Concept
I redesigned Ghia's recipe experience around flavor, transparency, and ease, helping users understand what a drink tastes like, what's in it, and how much effort it takes to make.
Filtering and clearer recipe information turn Ghia's existing content into a more approachable entry point—reducing the guesswork without taking away the discovery.
