Mackage
Celebrating Pride beyond the rainbow
ROLE
Art Director
Art Direction · Campaign Design
Background
Mackage partnered with queer designer Curtis Cassell to reimagine three signature pieces for Pride, with a campaign designed to celebrate identity and self-expression without relying on familiar Pride clichés.
Concept
I developed an understated editorial direction that put individuality at the center, using pedestals to elevate each model and the collection as expressions of pride.
Bold lighting, intimate detail shots, and behind-the-scenes motion created a visual language that felt confident and expressive while remaining distinctly Mackage.
