Native
Turning a milestone launch into a shoppable experience
ROLE
Product Designer + Art Director
Digital Design · Art Direction · UX/UI
Background
For Native’s 10th anniversary, I was brought on to design a landing page for a limited-edition collection, balancing a celebratory campaign moment with a clear conversion goal.
The experience needed to feel distinctly Native while giving the collection its own memorable visual world.
Opportunity
Previous landing pages leaned heavily on static storytelling, creating an opportunity to make the launch feel more immersive, sensory, and shoppable.
The challenge was to introduce more personality and interaction without losing the simplicity and accessibility of Native’s existing digital brand.
Concept
I built the experience around storytelling → discovery → purchase, using multiple shoppable touchpoints throughout the page rather than relying on a single path to conversion.
Bold color, layered textures, cake-inspired imagery, and playful interactions brought the anniversary concept to life, while product carousels, bundles, social proof, and store discovery kept shopping embedded throughout the experience.
