DKNY
SERVICES: Art Direction
Social first campaign presenting DKNY’s Ramadan collection, celebrating the beauty and richness of the holiday with editorial stills and dynamic reels.







The Big Idea
The ask was to execute an editorial that captures the essence of Ramadan while showcasing DKNY’s Ramadan collection.
I crafted a visual narrative that emphasized the opulence of Ramadan through the layering of rich textures in a luxurious gem stone color palette.
Each shot was composed to reflect DKNY's signature style, juxtaposed with an urban setting for a more modern feel.