SERVICES: UI, Art Direction
Digital campaign in collaboration with Fifteen Percent Pledge, celebrating Black History Month by spotlighting black-owned businesses and their founders, complemented by a microsite.
The Big Idea
The ask was to create an editorial that spotlights Black-owned businesses while seamlessly integrating with Google’s shopping platform.
I envisioned shadowboxes with the aim to draw viewers in through a unique perspective while keeping the focus on the products themselves.
Each box was crafted with layers of 3D cut wood paired with continuous lighting for a touch of depth.
The Microsite Extension
The aesthetics flowed from social content to a shopping extension, accentuating each business alongside its co-founders, complemented by accessible links for featured products.