VITALY
I created a campaign for Vitaly, merging vintage x-ray aesthetics with cutting-edge graphics to spotlight the brand’s commitment to lasting quality, showcasing their products in detail.
SERVICES:
ART DIRECTION
GRAPHIC DESIGN
THE BIG IDEA
For my first proactive pitch, I developed a spec campaign inspired by vintage x-rays to emphasize Vitaly jewelry’s enduring nature.
Using AI and graphic design, I crafted high-definition x-ray visuals paired with real Vitaly pieces.
Each product was carefully layered, emphasizing depth and intricate detail.
