PAPER
SERVICES: Art Direction
Editorial campaign launching a collaborative collection of three reimagined pieces that capture pride through an understated lens. Includes image and motion.
The Big Idea
The ask was to celebrate pride through a collaborative editorial, avoiding rainbow clichés and embracing authenticity.
We built the idea around a collection of reimagined MACKAGE pieces, aligning the brand with queer designer Curtis Cassell.
Each piece was captured with detail shots and bold lighting, complemented by behind-the-scenes cuts. To highlight the power of expression, we showcased each model on a pedestal.
